Why are people standing in lines at Starbucks?
The simple answer to this question is that it works ! Many have developed a taste and a habit for Hazelnut Macchiato Espresso or Chai Latte. Others, like me, just love coffee.......strong black coffee varieties from around the globe. The more subtle reason why Starbuck's "works" along with every other popular franchise is that when you walk in the door you know exactly what you are going to get. No more mediocre coffee, unqualified service companies, and substandard products. All they need to do is deliver what you are expecting with a high level of consistency. That's it, BOOM !! Success ! Of course there are many franchises that do not succeed for a variety of reasons, a fact well concealed by the franchise industry. Local knowledge is essential in choosing the right location and a produc...